Challenge: To make an copy OOH campaign for the launch of Bumble in Spain
Just like for Bumble users, for us, this campaign was like a first date between the brand and society
With this campaign we tried to highlight Bumble’s Tone of Voice as a differentiating asset compared to other dating apps in the category.
Client: Bumble
Brand: Bumble
Campaign: Spanish launch campaign
AGENCY: TRUE (JUNGLE21) (Madrid)
Executive Creative Director: Rubén Sánchez
Creative Director: José Arroyo
Creative Team: Vic Sintes (AD), José Albazán (CW)
Operations Director: Elías López
Agency Director: Ana Zumalacarregui