Challenge: Present the new limited edition «Neptunia», communicating its main differential (recipe infused with marine ingredients)
The action obtained more than 1,300 media impacts in 34 countries, highlighting 57 impacts in national press and TV, and a total Ad Value of 12,519,946 euros.
Through the participation of the different influencer profiles, we obtained an organic reach of almost 2 million users on Instagram.
Sales increased by 10% and it became possible, not only to return the brand to its best pre-pandemic levels, but to surpass them; obtaining the best result in 5 years and making Neptunia the most successful launch of the brand in 20 years of history in Spain.
Almost half of the annual sales target was achieved in the campaign’s duration, making it the limited edition with the highest sales weight in the Hendrick’s portfolio (4%) at the moment.
Client: VARMA Group
Campaign: The Pubmarine
AGENCY: TRUE (JUNGLE21) (Madrid):
Executive Creative Director: Rubén Sánchez
Creative Director: José Arroyo
Creative Team: Vic Sintes (AD), José Albazán (CW)
Account Director: Patricia García
Account Team: Olmo Redondo, Loyola Arza
Design Team: Adam Kawka, Eleną Rodriguez
Postproduction Team: Jaime Suarez, Eduardo Velasco, Julio López
Producer: Sergio Reverter
Agency Director: Ana Zumalacarregui
Producer Company: Fazeta