Copywriter: José Luis Albazán
Art Director: Lua López
Every year, an area of forest the size of the United Kingdom is destroyed, which significantly worsens the greenhouse effect. However, there are millions of young people who have not joined the discussion on sustainability.
To reach this audience, we will use their favourite game, Fortnite, where building structures with wood from trees are essential to survive and win.
So, we are going to create an online tournament with the biggest content creators of Fortnite with a simple rule; to win without cutting down a single tree. In addition we will create a code for players that allows them to support reforestation while playing Fortnite from their homes.
Thanks to this idea millions of young people will consider the importance of saving the planet every time they see a tree in a match.